Behavioural conversion research
The answer to your conversion problem isn't more analytics.
Within 48hrs we survey and profile your real target customers, then translate what we find into specific, proven fixes for your site. Based on decades of behavioural research.
Proudly supported by
58% of companies are still making website changes based on opinion rather than real customer insight.
Heatmaps, A/B tests, and analytics show you where people drop off. They can't tell you why. Debias uncovers what actually drives your customers' decisions — drawing on decades of behavioural research to tell you exactly what to change on your website, and why.
Three steps. 48 hours. No expertise needed.
Tell us about your problem
Fill out a short form describing your conversion challenge, your website, and who your target customer is. That's all we need from you.
We do the research
Debias surveys real people matching your audience. We measure how they perceive your brand and what drives their decisions.
Get your report →
Within 48 hours you receive a detailed, actionable report with specific techniques tailored to how your audience thinks.
Trusted by growth teams who are done guessing
"We'd been running A/B tests for months without really understanding why things weren't working. Debias gave us a completely different perspective on our customers - and the recommendations were things we never would have thought of ourselves. Our conversion rate improved by 23% within six weeks."
"As a founder without a research background, I always knew I was missing something about my customers. Debias made it affordable and effortless to actually find out. The report paid for itself within the first month."
One flat price. No subscription. No surprises.
Always know what you're paying - and why it's worth it.
Insight
from €99
For a first look at how your audience perceives your brand and where your website is falling short.
- Overall brand perception analysis
- General UX recommendations
- Based on a broad audience sample
Strategy
from €299
The full picture. Real customer psychology translated into specific, actionable improvements for your site.
- Everything in Insight
- Behavioural profiling of your target group
- Specific recommendations matched to how your audience thinks and decides
Strategy Pro
Coming soonfrom €799
For teams who want certainty. Every recommended technique tested with your actual target group before you implement.
- Everything in Strategy
- Techniques validated with your target group
- Highest confidence recommendations
Need hands-on support? We also offer consulting and workshops.
Fix your conversions. Without the guesswork.
Stop moving buttons and hoping for the best. Debias gives you the missing piece – what's actually going on in your customers' heads – and turns it into a clear, actionable plan.
Get your reportFAQ
Tools like Google Analytics or Hotjar are great at showing you what happens on your website: where people click, how far they scroll, where they leave. What they can’t tell you is why people behave that way. Debias takes a different approach: we go directly to people who match your target audience and ask them. The result is a clear picture of the psychological reasons behind their decisions, not just the data.
It’s a way of understanding why people do or don’t buy on a website, based on behavioural science – the study of how people actually think and make decisions. Instead of looking at your website data and guessing what might be wrong, behavioural conversion research identifies the real barriers in your audience’s mind: things like lack of trust, unclear messaging, or too many choices. Every recommendation you get from Debias is grounded in peer-reviewed research.
This is one of the most common problems we hear. Usually, it means something about your website isn’t connecting with the people landing on it. Maybe your offer isn’t clear enough within the first few seconds, maybe visitors aren’t sure they can trust you yet, or maybe the way choices are presented is creating hesitation. The tricky part is that you can’t figure this out from your website data alone – you need to understand what your potential customers are actually thinking. That’s what Debias does.
By finding and fixing the things that stop them from buying. Often the issue isn’t your product or your traffic – it’s something about the way your website communicates. A Debias report tells you specifically what’s creating friction for your audience and what to change, in order of priority. Most clients start making changes within a few days of getting their report.
You fill in a short form telling us about your website, who your ideal customers are, and what you’d like them to do (buy, sign up, request a quote – whatever your goal is). From there, we handle everything: we find people who match your target audience, survey them using behavioural science frameworks, and deliver your report within 48 hours. No calls, no onboarding, no research expertise needed on your end.
Absolutely. The report is written in plain language – no jargon, no charts you’d need a data analyst to read. Every finding comes with a straightforward explanation of what’s happening and a specific suggestion for what to change. If you can brief a web designer or update your own website, you can act on the report.
That depends on the plan you choose. At a minimum you get a brand perception analysis and clear, actionable recommendations for your website. Higher tiers add a behavioural profile of your target audience, a full audit of the psychological friction points on your site, and more detailed guidance on implementation. Everything is prioritised by expected impact, so you know what to tackle first.
Plans start at €99 and it’s always a one-off purchase – no subscription, no retainer, no hidden fees. You pay once, you get your report. If you want to run another study later on (for example after a website redesign), you simply place a new order.