Transform Clicks

into Loyalty

Transform your startup with evidence-based behavioural insights. We help founders make better decisions and build products that truly resonate with users.

Take part in our startup survey for a chance to win a free behavioural consultation & guaranteed 10% off on all our products once we launch.

Services for Startups & Founders

Evidence-based consulting services designed specifically for the unique challenges of startup environments.

Website & Mockup Scanner

Digital analysis of your product's psychological triggers and user behavior patterns.

  • Analysing any behavioural traps on your website within seconds
  • Suggesting proven alternatives to improve user retention & trust
  • Automatic scan for any violations of EU legislation

On-Demand User Feedback

Gain insights into your target customers within days.

  • Specify your main questions and problems that require feedback
  • Identify and describe your target customer       
  • Customise your automatically generated survey
  • Receive your results within 72hrs                                                                                                      

Consulting

A deep-dive into your specific problems and opportunities to improve engagement

  • A carefully developed assessment of your specific goals and needs
  • 1-1 Feedback on best suited methods to improve engagement
  • Potential add-ons such as target user feedback and mockup scan

Workshops

We regularly hold online workshops on using behavioural science to improve your business.

  • Topics from designing a trustworthy user journey to improving team dynamics
  • Workshops can be customised for teams wanting to focus on specific problems
  • Discounts and package deals for attending multiple workshops

ABOUT DEBIAS

With a PhD in Behavioural Economics and years of experience working in the startup sector, I decided to combine my expertise and interests to found debias – the first behavioural consulting platform focused specifically on startups and small business owners. 

Behavioural consulting is often too expensive and not accessible for early-stage founders and small business owners. At debias, our mission is to change that. Our digital toolbox provides founders with affordable, easy-to-use tools to enhance their user journey, gain a deeper understanding of their target customer, and improve decision-making in simple, validated, and ethical ways. 

We bridge the gap between behavioral science and practical business applications. We combine deep psychological research expertise with hands-on startup experience. Founded to make behavioral science accessible to founders and startups, we believe that understanding human psychology is the key to building products and companies that truly serve people.

Our goal is to make cognitive science available to startups.

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We'll contact you as soon as we launch our first products, and you'll be the first to know of any special offers or discounts.

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