We help founders transform their customer journey and build products people love with behavioural design. From our user journey scanner to individual consulting, we offer something for every stage of founding.
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With a PhD in Behavioural Economics and years of experience working in the startup sector, I decided to combine my expertise and interests to found debias – the first behavioural design platform focused specifically on startups and small business owners.
Behavioural consulting is often too expensive and not accessible for early-stage founders and small business owners. At debias, our mission is to change that. Our products & services provide founders with affordable, easy-to-use tools to enhance their user journey, gain a deeper understanding of their target customer, and improve customer engagement in simple, validated, and ethical ways.
We bridge the gap between behavioural science and practical business applications. We combine deep psychological research expertise with hands-on startup experience. Founded to make behavioural science accessible to founders and startups, we believe that understanding human psychology is the key to building products and companies that truly serve people.
Our goal is to make behavioural design available to startups.
