The answer to your conversion problem isn't more analytics.

Tools like Google Analytics or Hotjar are great at showing you what happens on your website: where people click, how far they scroll, where they leave. What they can't tell you is why. Debias takes a different approach: we go directly to people who match your target audience and measure how they think and decide using validated academic frameworks. The result is a clear picture of the psychological reasons behind their decisions, not just the data.

Behavioural design applies insights from psychology and behavioural science to understand how people make decisions - and uses that understanding to design products and experiences that work with human psychology rather than against it. At Debias, we use validated academic frameworks to measure how your specific target audience thinks and decides, then translate that into recommendations tailored to them. Every recommendation is grounded in peer-reviewed research.

This is one of the most common problems we hear. Usually it means something isn't connecting between your offering and the people landing on it. Maybe your value proposition isn't landing within the first few seconds, maybe visitors don't yet feel confident enough to trust you, or maybe the way choices are presented is creating hesitation. The tricky part is that website data alone can't tell you which of these is the problem - or why. To find out, you need to understand what your target audience is actually thinking. That's exactly what Debias does.

By understanding what's stopping them from buying. Often the issue isn't your product or your traffic - it's a mismatch between how your offering is presented and how your target audience actually thinks and decides. A Debias report tells you specifically what's creating friction for your audience and what to change, in order of priority. Most clients start making changes within a few days of receiving their report.

You book a free 15-minute call with us. You tell us about your product or website, who your ideal customers are, and what you'd like them to do: buy, sign up, request a quote, whatever your goal is. From there, we handle everything. We find people who match your target audience, survey them using validated behavioural science frameworks, and deliver your report within days. No onboarding, no research expertise needed on your end.

Absolutely. The report is written in plain language - no jargon, no charts you'd need a data analyst to read. Every finding comes with a straightforward explanation of what's happening and a specific suggestion for what to change. If you can brief a web designer or update your own website, you can act on the report.

That depends on the plan you choose. At a minimum you get a brand perception analysis and clear, actionable recommendations for your product or website. Higher tiers add a behavioural profile of your target audience, a full audit of the psychological friction points in your customer journey, and more detailed guidance on implementation. Everything is prioritised by expected impact, so you know what to tackle first.

Plans start at €299 and it's always a one-off purchase - no subscription, no retainer, no hidden fees. You pay once, you get your report. If you want to run another study later on (for example after a website or product redesign), you simply place a new order.