Know what your customers think before you launch.

Debias is a pre-launch testing platform for consumer brands. You show your landing page, ad or product idea to real people from your target audience and find out what they think, whether they would buy and what you should change. We design the study, recruit the participants and analyse the answers for you, so you don’t need any research experience.

Analytics tools and A/B tests only work once your page is live and people are already visiting it. An A/B test usually needs thousands of visitors per version before it shows a reliable difference. With Debias you get feedback from your target audience before anything goes live, so the version you launch is already one that works.

You can test a full landing page, a single section of your website, an ad, a sign-up or booking flow, or a product idea. You can also compare your product with up to four competitors. If you’re not sure who your customers are yet, you can run a study without any content to find out who your target group is and how they make buying decisions.

No. You tell us what you want to learn and we pick the right questions for it. All questions are based on validated research methods, so you never have to write a survey yourself. Once the answers are in, we analyse them for you and show you the results in plain language.

Your studies are answered by real people from your target audience. Every participant is verified with ID and bots are filtered out. We find participants based on their interest in your product category, and you can narrow this down further by country, language, age and gender. For reliable results we recommend at least 100 participants and no fewer than 20.

Setting up a study only takes a few minutes. The results usually come in within a few days, depending on how specific your target audience is and how many participants you want.

The psychological profile shows how your target audience makes buying decisions. It measures the six traits that research has found to matter most for consumer choices. These are risk aversion, need for cognition, regulatory focus, psychological reactance, price sensitivity and need for uniqueness. Each trait is compared to the population average, and you also get a short description of your customer type with advice on what convinces them.

The Analyser checks your landing page against the psychological profile of your customers and tells you exactly what to change. For every element on your page it shows whether you should add, highlight, improve or remove it, and why it matters for your audience. You can use your own study data or, if you haven’t run a study yet, benchmark profiles based on age, gender and country.

No. The Analyser is designed to avoid dark patterns and manipulative techniques like fake countdowns, invented scarcity or prices that are always on sale. These tactics often put off exactly the customers you want to keep, and they are increasingly regulated in the EU. Our recommendations help you convince the right people without tricking anyone.

Debias has no subscription and you only pay for what you use. Studies cost €0.60 per participant per minute, so a study with 100 participants that takes four minutes costs €240. You always see the exact price before you pay. The Analyser costs €39 per scan, or less if you buy a bundle of 3, 5 or 10 scans, and your credits never expire.